What's included
Catalog + collections
Checkout (Stripe)
Tracking (events, conversions)
Ecommerce SEO (filters, facets)
Performance and security
Ultra-compact definition
A performant ecommerce site aligns SEO, commercial UX, trust signals (checkout and security), and product discovery logic to drive real sales.
Conversion funnel: what changes outcomes
| Point | Mature ecommerce | Without optimization |
|---|---|---|
| Business performance | Optimized catalog + checkout | Showcase site without conversion flow |
| Measurement | Conversion events + attribution | Partial analytics setup |
| Acquisition | Product SEO + filters/facets | Unstructured catalog pages |
Ecommerce FAQ
What's the minimum budget for a useful ecommerce site? +
Minimum depends on catalog complexity and required integrations. Start with a strong base: catalog, checkout, product taxonomy, then scale.
Which analytics stack do you install for a store? +
I set up conversion tracking first (add-to-cart, checkout, cart abandonment), then SEO instrumentation for product and category pages.
For ecommerce SEO, is product or category more important? +
Both. Category pages capture discovery intent, product pages capture transactional intent. Neglecting either weakens visibility.
We optimize sales, not just design.
Architecture, category pages, product pages and tracking: ecommerce SEO is in the details.